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Why some good ideas spread slowly
The main challenge for any innovator is idea adoption. So, it’s important to understand both how ideas spread and what motivates people to adopt those ideas. So, how does an innovation spread? For the...
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Are we overly obsessed with disruptive ideas?
If you disrupt and can’t sustain, you don’t win. – Gary Pisano Disruptive innovations that throw industries into chaos hog the spotlight. We are all transfixed by Google’s Moonshot attempts at either...
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